Whether it’s to comply with regulatory guidelines or simply build positive relationships, it’s important to ask constituents which types of communications they want to receive and how — and then make sure to honor their preferences. For example, a constituent may prefer to receive all communications through email, or event invitations by mail and only newsletters through email. You can manage a constituent’s consent history — including which categories of communications and channels they opted in or out of — on their record under Consent.

If you configured consent business rules in the database view, solicit codes are updated automatically on constituent records when consent records are added. To learn more, see Configure Consent Business Rules.

Note: Does your organization process personal data for people in the European Union? If so, you may be subject to General Data Protection Regulation (GDPR). For a starting point with your organization’s legal counsel, visit the Are You Subject to GDPR? infographic.

Tip: With applications such as Blackbaud NetCommunity or Online Express, you can collect consent from forms on your website and download the responses as constituent consent records in the database view. To learn more about how to manage consent in the database view, see Manage Constituent Consent History.