Donor Acquisition and Retention

For effective fundraising, you should focus on both the acquisition of new donors and the retention of your existing supporters. The real win of acquisition is when those new donors stick around for the long-term as loyal supporters.

Tip: To help gauge supporter engagement, you can quickly analyze your donor attrition, acquisition, and retention under Overview in Fundraising, Analyze or Reporting. For more information, see Donor Lifecycle Analysis.

To help focus on both the acquisition and retention of donors, follow these best practices.