Gift and Marketing Codes

It's difficult to know how well your organization's doing if you don't track your gifts! To increase the effectiveness of your fundraising, we recommend you track and analyze how — and why — you acquire each gift you receive. With marketing efforts, you can advertise your mission and target specific recipients — such as prospective or existing donors — with customized content to better appeal to their interests and secure giving. On a gift's record, you can view information about the identification numbers and codes used to track the giving and the marketing effort used to acquire it under Gift and marketing codes.

Tip: In the database view, you can manage the gift's marketing and tracking codes on the Miscellaneous tab of the gift's record.