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Top Appeals Analysis

Appeals are the solicitations used to bring in gifts, such as direct mailings, phonathons, auctions, or gala events. To track an appeal's effectiveness, your organization may set goals to raise toward a linked campaign. To compare and analyze your solicitations, you can view your ten top-grossing appeals under Overview or Appeals from Fundraising, Analyze. Under Top appeals, you can view how much money each appeal raised in comparison to its goal amount (if set).

Tip: With the Revenue type filter, you can choose whether to analyze revenue received through cash-in-hand giving or committed through pledges and matching gifts. For more information, see Revenue Types.

If an appeal struggles to succeed, make sure its goal amount is realistic and review its content for areas to improve. For recommendations on how to craft effective appeals, see Appeals Best Practices.

Tip: For details about an appeal, select its name to open its record. For more information, see Appeal Records.