Top Campaigns Analysis

Campaigns are the overall fundraising efforts or initiatives, such as operating expenses, a new building, or an endowment. To help motivate fundraising and track its effectiveness, your organization may set goals to raise toward campaigns. To compare and analyze these initatives, you can view your ten top-grossing active campaigns under Overview or Campaigns from Fundraising, Analyze or Reporting. Under Top campaigns, you can view how much each campaign received in comparison to its goal amount (if set).

Tip: With the Revenue type filter, you can choose whether to analyze revenue received through cash-in-hand giving or committed through pledges and matching gifts. For more information, see Revenue Types.

  • To analyze giving toward specific campaigns or through specific funds or appeals, use the filters under Giving.

  • For more information about a campaign, select its name to open its record.

  • To view a list of gifts toward a campaign, select its bar in the chart. For further analysis, select Create list to open the list in Lists, where you can apply additional filters, choose columns, and save for future reuse. For more information, see Lists.

If a campaign struggles to succeed, consider the Campaigns and Funds Best Practices.

Tip: For details about a campaign, select its description to open its record. For more information, see Campaign Records.