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Top Funds Analysis

Funds represent the donor's intent for how you should use or earmark a gift, such as toward a specific cause or financial purpose. To help motivate fundraising and track its effectiveness, your organization may set goals to raise toward funds. To compare and analyze these causes, you can view your ten top-grossing active funds under Overview or Funds from Fundraising, Analyze. Under Top funds, you can view how much each fund received in comparison to its goal amount (if set).

Tip: With the Revenue type filter, you can choose whether to analyze revenue received through cash-in-hand giving or committed through pledges and matching gifts. For more information, see Revenue Types.

If a fund struggles to succeed, consider the Campaigns and Funds Best Practices.

Tip: For details about a fund, select its description to open its record. For more information, see Fund Records.