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Donor Recapture Analysis

Through your appeals and donor retention efforts, you may recapture lapsed supporters who haven't given in over a year. To analyze donors who gave during the current fiscal year after more than 15 months since their previous gift within the past five years, select Recapture in Fundraising, Analyze.

To help prevent a relapse, show your appreciation with a personalized hand-written thank you note and ask for details — through a friendly inquiry or short survey — about how to improve engagement.

Tip: By default, the metrics under Recapture consider all constituents. To include only donors with specific primary constituent codes, assigned fundraisers, or giving through specific fundraising efforts, use the filters.