Social Media Best Practices

A majority of adults have a social media presence, so sites like Facebook, Twitter, and LinkedIn can provide an important link to your constituents. On a constituent record, you can view where to find a constituent online under Contact information. To enhance fundraising efforts and constituent interactions, we recommend your organization also develop an online presence with profile pages on social networking sites. When constituents like, follow, or connect with your page, you can communicate with them directly to develop the good will that leads to charitable giving.

Tip: For more best practices, strike up a conversation in the Community or search for social media classes in Training Central.