With Honor/Memorial Tracking, you can track details about gifts given in honor, memory, or celebration of an individual or organization. For example, donors may donate to your organization — in lieu of buying flowers — to memorialize a recently departed friend, or a married couple may request friends to give to your mission to celebrate their anniversary. On a gift’s record, you can view details about who the giving commemorates under Tributes. With this information, you can develop strategies to further engage donors who are connected to your organization through honored constituents.