The functionality and consulting services provided by NetCommunity Grow has proven to be an excellent choice for the Ronald McDonald House Charities of Metro St. Louis. Not only has the organization seen a significant increase in Twitter® followers and Facebook® fans, it has also experienced more tangible results.
- Bounce rates from the website have decreased from 55 percent to 30 percent in the first nine months using NetCommunity Grow.
- The number of website visitors has increased 60 percent. People are finding what they want and staying on the site longer.
- Online donations have increased 30 percent and the organization has experienced a steady rise since implementing NetCommunity Grow.
- Increased email communication open rates from 20 percent to 45 percent because of the ability to segment using NetCommunity Grow and The Raiser’s Edge.
Stangl attributes these successes to the implementation of NetCommunity Grow, the strategy services provided with the package and the opening of a new house. “Even with the new house opening, we wouldn’t have seen this much of an increase without Grow,” she mentioned.
Stangl found the strategy services with NetCommunity Grow to be exceptionally helpful. “Our consultant gave us practical, digestible, and most importantly, do-able things to improve our donation page,” Stangl said. “And it really worked! I submitted our donation page to a conference to be analyzed by an industry expert and she raved about how it was her favorite and the best one that was submitted. It really justified the work we did, both me and Blackbaud.”
The success RMHC has experienced so far has made the organization excited about the possibilities of the future. Spring is the organization’s busiest time of the year. With the organization’s web strategy foundation set, it will begin to use more and more of the features in NetCommunity Grow to further build its community.
“NetCommunity Grow has enabled us to increase our online donations while helping us build a very strategic online plan for marketing and development. It has helped us create a plan and strategy for eblasts and our social media activities. NetCommunity Grow delivers us the step-by-step plan and the tools to build our community, increase our supporters, and ultimately, increase our donations,” Stangl concluded.