How to Create Dynamic Emails with Ease
Don’t be fooled into thinking that creating dynamic emails is a simple task. There are many facets of putting together compelling mailers that are more than just catchy subject lines, interesting text and inserting eye-catching images. With over 4 billion daily email users, it’s no surprise that 4 out of 5 marketers said they’d rather give up social media than email marketing in a 2021 report from Hubspot, Litmus and Wistia.[1] Email offers opportunities that social media can’t compete with in the form of longer message capabilities, more personalization options, comprehensive metrics and increased dwell time/open rates. As more and more organizations realize the powerful potential of email marketing, the importance of making emails dynamic, readable and captivating is increased.
In this article, we’ll go through three ways to take your emails to the next level: incorporating enticing call to action language, striking the right balance of text/images and adding personalized merge tags. These tried-and-true methods will be sure to help your campaign metrics skyrocket and keep your readers coming back for more. Let’s dive in!