Six Hacks for Savvy Online Conversions with Facebook Ads®
Are you taking advantage of your opportunity to reach thousands in your community?
Now more than ever, it is important for churches to have a solid marketing plan that includes social media. We all know that we check our social media feeds multiple times a day, and people in your community do the same. The reality is that the average American adult spends more than 2 hours per day on social media of some kind. This is one of the easiest ways your church can begin a conversation that will lead to growth.
Choosing what channel of social media marketing you want to invest your efforts can be a tough decision to make because there are many platforms with many different audiences. I am not telling you to throw all of your spend into one social media platform, but I do want to tell you why Facebook advertising will help your church grow.
As of the first quarter of 2019, Facebook had a user base of 2.38 billion monthly active users. That’s over 7 times larger than the population of the United States! I’m just trying to get you to see how massive the opportunity to advertise using Facebook really is. Facebook is more than a social media platform, it’s a database full of people for your church to reach.
Paid advertising is more beneficial than simply posting because the organic reach your page will attract is almost nonexistent. Your posts are not going to show up on people in your community’s newsfeed without spend behind them. The good news is that it’s not going to cost you very much at all. Facebook ad costs fall well below newspaper, magazine, radio, TV, Google AdWords, and most other advertising channels. You can reach thousands of people that would have never seen your posts with only 1 dollar a day. The more you spend, the more your reach will grow, to hundreds of thousands and millions.
Arguably the most beneficial part of Facebook advertising is the targeting capabilities. Behaviors, interests, demographics, connections, age ranges, languages, and locations are all filters you can apply to an advertisement. Facebook enables you to filter your target audiences for each post in order to find an audience that converts well for your church. You can then duplicate this target audience. Facebook advertising also allows you to retarget people that have clicked on your post previously and can be very successful in starting the conversation and drawing new people into your church family. You can love people and make them feel seen through pushing a simple call to action their way.
To create effective ads that will actually nudge people to take action, your church must understand what a Facebook ad can do and how to optimize each part of it for success. Now that you know some of the benefits of Facebook advertising, this tipsheet will provide more insight into what an ad for your church should include.
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