What We Learned in 2020

  • December 3, 2020
  • by Dustin Noble

 

So 2020 was rough.

Just like your organization, we at Blackbaud had big plans. Between Coronavirus, a historic election, and social movements… well those plans changed. Trade shows were cancelled, our workforce moved to strictly working from home, we updated software systems to assist users, we even started hosting our own virtual events. And just like you, we had to adapt to what our customers and partners needed. We learned a lot and tried to catalogue that process with content pieces throughout the year. As we close out this chaotic year, we wanted to share what we believe were our best resources as we adapted in 2020.

Blackbaud & Unstuck Reports

We partnered with the Unstuck Group to study how churches were handling the shutdown. We then revisited those churches again in the fall as they attempted to reopen. Their results on attendance, giving, and engagement can be found at the links below.

Spring Survey Results
Fall Survey Results

Why Your Organization Needs Accounting Software

With the changes that 2020 presented, we found most organizations struggled with finances. Having a software system designed specifically for churches and nonprofits alleviated those struggles.

Church Accounting
Nonprofit Accounting

Improving Virtual Events

At some point this year you held a virtual event. We all did. We learned a very simple change that dramatically improved our events this year. Take a quick look!

A Hack to Dramatically Improve Your Virtual Events
21 Ways to Make an Online Event a Success

Online Giving and Fundraising

This may have been the biggest issue churches, ministries, and nonprofits faced this year. With no in-person giving, organizations that were not handling virtual payments and fundraising had to quickly adapt. See below some things we found were helpful to those organizations.

10 Things Fundraisers Can be Doing from Home
7 Tips for Fundraising Success
8 Things Resilient Fundraisers Should be Doing Now

It’s our hope at Blackbaud that you are able to use the holiday season to rest after a messy year. We’re also hopeful for a 2021 of growth and health for you and yours!