Digital Academy Part 4: Growing the Ongoing Relationship

(Re-)Focus on the Fundamentals of Building Relationships.

Moving a donor from crisis to long-term relationship is based on shared value—a shared appreciation and passion for the importance of your mission regardless of the current crisis. Not all crisis donors will become a long-term donor, but the long-term success of your organization relies on long-term commitments, so you’ll need to convert a percentage.

In this short video, Chris Cain explains how an engagement approach to these donors will nurture, grow and personalize the relationships—something that happens all the time in the real world, but not as often in the digital world.