Shifting Your Approach on Annual Giving

A Guide for Higher Education Institutions

Most donors begin their philanthropic relationship with annual giving. However, as higher education  advancement teams begin to start new annual fundraising programs, many are doing so with an  understanding that this year also brings unique change and challenges that will impact this revenue stream.

Adjusting your approach towards your donor base requires nimble fundraising talent and a management team providing strong support. Download this white paper to help guide your new strategy to reach the next generation of donors.


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