Should You Have a Leadership Annual Giving Program?
Have you noticed a bit of competition between your annual giving and major giving teams over donors?
Everyone is focused on their goals and trying to do their best for the institution. It can be tricky, however, when your annual giving team's best donors become major gift donors - especially if there isn't a requirement in place to ensure gift officers make an annual giving ask as part of their strategy.
Leadership annual giving programs are key to bridging the gap between annual giving and major giving. A good program provides donors and prospects with a smooth transition and helps you cultivate your next generation of supporters.
Check out “Should You Have a Leadership Annual Giving Program?” to learn:
- The importance of Leadership Annual Giving
- Which donors are candidates
- The 3 reasons why you've got to have a Leadership Annual Giving Program
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