Social Media & Donor Stewardship: How the Two Fit Together

According to the 2018 Charitable Giving Report, only 29% of first-time donors give again. If they were first time donors who gave online, their rate is a paltry 22%.

If they were once engaged donors that donated to your institutions, what keeps them from donating a second or third time? Cracking the donor retention code could make a big difference in your fundraising success.

In this tip sheet, learn how to leverage social media as an effective and inexpensive way to sustain key supporters and maximize your fundraising goals.


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