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Donations Grew 1.4% to $390 Billion in 2016, Says ‘Giving USA’

  • by Nicole McGougan
  • Jun 15, 2017, 13:59 PM

ISTOCK; HIROYUKI ITO/GETTY IMAGES; CHARITY: WATER
Environmental and conservation causes, the arts, and international aid were among the strongest draws for donor dollars last year, according to the latest “Giving USA” review.

Charitable giving hit a record high for the third straight year in 2016, reaching $390.1 billion, according to “Giving USA,” an annual study that estimates American philanthropy. However, donations rose at a slower rate than in recent years — 1.4 percent — as key economic indicators grew modestly and a divisive election season sowed uncertainty.

Giving from living individuals, which for years has made up more than 70 percent of donations, rose to $281.9 billion, a 2.6 increase from 2015. That growth rate, though modest compared to recent years, helped offset a 10 percent loss in giving from bequests, which totaled $30.4 billion last year.

Foundation and corporate giving saw modest gains, with each increasing by a little more than 2 percent, to $59.3 billion and $18.6 billion, respectively.

Giving by foundations is the highest it’s been, according to the report, even after adjusting for inflation, but companies have yet to reach a prerecession high of $18.7 billion in donations, set in 2005. That might be explained by a shift in thinking about corporate philanthropy, said Una Osili, director of research at Indiana University’s Lilly Family School of Philanthropy, which conducted the study for the Giving Institute.

In their philanthropy plans, some companies have focused more heavily on sponsorships, cause marketing, and volunteering opportunities for employees, which aren’t captured in “Giving USA” data, Ms. Osili said.

Slow Growth

Giving appears to have been affected by slower growth in key metrics like disposable income and personal consumption that are closely linked to philanthropy. Stock-market performance was strong in the final weeks of 2016, but market results were more mixed the rest of the year, which may have also reined in donors.

Last year “didn’t look like such a robust year” for economic measures tied to giving, Ms. Osili said.

Political and economic uncertainly may have also influenced giving in a year marked by a raucous U.S. election campaign and disruptive world events like Britain’s vote to leave the European Union. Still, Ms. Osili said it’s hard to know exactly what impact the elections or any one event had on giving.

Total giving represented 2.1 percent of gross domestic product last year, the same proportion as the previous two years but slightly above the 1.9 percent average for the past 40 years.

The overall growth rate in “Giving USA” is close to a February 2017 estimate by fundraising-software company Blackbaud, which reported that giving grew 1 percent last year.

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