ASPCA
ASPCA Calls on Target Analytics to Help Solve Lapsed Donor Challenges
The American Society for Prevention of Cruelty to Animals (ASPCA) is the oldest humane organization in the Western Hemisphere, working to rescue animals from abuse, pass humane laws and share resources with shelters nationwide. With more than 1 million supporters and a large direct mail program, the ASPCA sought to use the Target Tags™ predictive response models to strategically increase annual volume for mailings.