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Blackbaud Direct Marketing

  • overview


Blackbaud Direct Marketing, built on Blackbaud’s Infinity technology platform, gives you the tools necessary to manage full marketing and communication life-cycles. You can manage complex, multi-channel marketing campaigns and advanced segmentation strategies. The result provides a high quality and well-coordinated experience for the donor, increasing the likelihood of gaining the critical support to grow your mission.

Learn how Blackbaud Direct Marketing works with Blackbaud CRM






Customer Stories






Blackbaud Direct Marketing at a Glance:

Taking care of business

Whether you’re campaign planning, budgeting, or executing on a particular marketing strategy, Blackbaud Direct Marketing technology ensures the success of your organization’s communication plan. Blackbaud Direct Marketing can be integrated with Blackbaud Enterprise CRM or The Raiser’s Edge; allowing you to sustain end-to-end business process support—from acquisition to cultivation to stewardship of major donors.


Realize efficiencies to meet and exceed fundraising goals by investing resources in donor-facing rather than data-facing activities

With Blackbaud Direct Marketing, you will have what you need to:

  • Increase response rates
  • Maximize campaign performance
  • Decrease cost per dollar raised
  • Support end-to-end business processes
  • Control stewardship activities
  • Gain critical insight
  • Explore constituent behavior
  • Manage multi-channel, organization-wide communication efforts
  • Understand your best performing packages and segments



Serving the nonprofit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including nonprofits, K–12 private and higher education institutions, healthcare organizations, foundations, and other charitable giving entities, and corporations.

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