Today, people want to act, and they want to act NOW. Your supporters are determined and taking matters into their own hands. So, it’s up to you to make sure they have exactly what they need to create big, bold, positive change. Here, you can get the resources to give power to your people, because when they're empowered, nothing can stand in their way.

Join our webinar.

From social media ambassadors to citizen lobbyists, your most committed supporters can be your organization's most valuable assets when it comes to strengthening your advocacy work and helping you reach your policy goals. But how do we find and recruit them? And once they’re in, what should they be doing? In this webinar, we’ll discuss the basics of super advocate programs and the institutional resources they require. You’ll learn how to train these advocates and create opportunities for them to act on your organization’s behalf. Finally, we'll talk about obstacles that may trip you up and how to avoid them.

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Articles

Webinars and Podcasts

Guides

Webinars and Podcasts

Podcast

A Crash Course in Social Advocacy
Listen to our podcast about the latest trends in advocacy and how to harness citizen supporters to help make a bigger impact.

On-demand Webinar

Beyond Email Advocacy: Give Power to Your People to Amplify Your Rally Cry
Watch our on-demand webinar to learn new ways to deepen supporter engagement, amp up traditional organizing tactics, and encourage your people to bring their social networks, stories, and ideas to the table.

On-demand Webinar

Citizen-Centric Advocacy: The Untapped Power of Constituent Engagement
The Congressional Management Foundation’s new report, Citizen-Centric Advocacy: The Untapped Power of Constituent Engagement is the first research that includes case study examples of citizen-advocates and proven strategies for influencing lawmakers and staff. Hear how Feeding America® developed and implemented advanced advocacy training for a group of local food bank employees and how your organization can do it too!

On-demand Webinar

Ready to Respond: Real-time Lessons in Preparedness from the Headlines and the ACLU
If you’ve been following news headlines, you know how important it is to be prepared. Tragedy can strike at any moment, but if your organization is able to react quickly, you can turn that tragedy into an opportunity to do more for your cause. Learn how nonprofits of all sizes are using rapid response engagement to recruit and fundraise in this heated political atmosphere.

On-demand Webinar

Listen UP!: Strengthening Your Advocacy and Fundraising with Social Listening
When supporters post about your cause on social media, it means they’re ready to act and are already influencing others. It’s time to harness the passion of the people who are taking to message boards with cause-driven posts by empowering them with technology, training, and other techniques. Join this webinar to learn how to create messengers, donors, leaders, and loyal advocates for your mission.

On-demand Webinar

The Secrets Behind People-Powered Campaigns
Innovations that come out of citizen-powered movements are rewriting the rules for how nonprofits run campaigns. The Networked Change Report highlights today’s most successful advocacy campaigns and why they work. It's based on 47 case studies from around the world covering the NRA to Occupy Wall Street. In this webinar, the authors of the report will break down the complex elements driving impact today and offer tips for giving power to your people through strategy, tactics, structure, and tools.

Upcoming Webinar


From social media ambassadors to citizen lobbyists, your most committed supporters can be your organization's most valuable assets when it comes to strengthening your advocacy work and helping you reach your policy goals. But how do we find and recruit them? And once they’re in, what should they be doing? In this webinar, we’ll discuss the basics of super advocate programs and the institutional resources they require. You’ll learn how to train these advocates and create opportunities for them to act on your organization’s behalf. Finally, we'll talk about obstacles that may trip you up and how to avoid them.

Guides

White Paper

Getting Influencers to Root for Your Cause
Your social media influencers may be your most important assets, so use them! In this white paper, you’ll learn how to use your supporter records and insight from social data and social listening to better understand your most influential followers. Because when you enable them to be ambassadors of your message, big things happen.

Infographic

Increase Engagement with Social Listening
Download our latest infographic for a step by step guide to engage your supporters who are talking about your campaigns on social media.

Report

Luminate Online Benchmark Report
Download your free copy of the most comprehensive report and interactive benchmark study for nonprofit organizations.

Guide

Your People Are Talking. Are You Listening?
Engage in the moment, with the right response, on the right channel, so you move people to action today.

Guide

How to Identify & Engage Your Influencers
This guide is for organizations who want to inspire their supporters, drive engagement, and generate higher returns from their marketing campaigns.

Study

The Blackbaud Peer-to-Peer Fundraising Study
This year’s Study analyzes performance of traditional peer-to-peer fundraising events between 2013 and 2015 and combines event performance data for 186 organizations using Blackbaud’s TeamRaiser fundraising solution.

Let’s talk

We’d love the opportunity to learn more about your cause and discuss how you’re using mass media and online campaigning to give more power to your people.

Chat now