About Lawrence
Lawrence Henze, managing director of Target Analytics, has extensive experience in fundraising, market research and the application of predictive modeling services to the nonprofit marketplace. The founder of Core Data Services, which Blackbaud acquired in 2001, he has also served as vice president of predictive modeling services at USA Group Noel Levitz and president of The Philanthropic Division of Econometrics, Inc. Mr. Henze has 15 years of experience in development, raising more than $125 million, primarily for higher education institutions. During his career, he has personally reviewed the giving histories of more than 30,000 planned givers across the country. He holds a BA in political science from Carroll College in Wisconsin, and an MA in public policy and administration and a law degree from the University of Wisconsin at Madison.
Focus Areas
Fundraising, Market Research, Predictive Modeling
Social Media
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Published Articles
10 Things You Need to Know About Reactivating Lapsed Donors
Raising money in challenging times
Ideas that work: Donor Relations
To screen or not to screen, when is the question
Raising Money During Challenging Times
Taking Control of Your Annual Fund
Making Planned Giving Work for You
Using Statistical Modeling to Increase Donations
Transitional Giving for Building Strong Fundraising Pyramids
How the Right Marketing Strategies Can Enhance Your Planned Giving Program