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“Adding TeamRaiser has opened fundraising doors for us and has been immensely helpful. Investing in the trainings and having the structure and support was critical in mastering the tools.”

Dianna Dauber, Director of Communications and Marketing

Active Minds Increases Online Giving 959% Over 3 Years

Active Minds is the leading nonprofit organization empowering students to speak openly about mental health issues in order to educate others and encourage help-seeking. It is changing the culture on campuses and in its community by providing information, leadership opportunities, and advocacy training.

With TeamRaiser®, Active Minds increased its online giving from $200 in 2010 to $192,116 in 2013. Not only did it see impressive results in online giving, the organization also saw:

Luminate Online Marketing helped Energy Outreach Colorado achieve:

  • 17% growth in its house file
  • 361% year-over-year growth in fundraising

Business Challenge

Active Minds had two simple goals it wanted to meet: grow its house file and raise more money. Prior to using Blackbaud solutions, Active Minds was not able to grow its email communication list or raise funds online. It needed a solution that would help convert offline donors to online donors in order to increase its fundraising revenue.

Reason for Partnership

Active Minds did not have a fundraising solution in place, so it needed to start its search from scratch. When Active Minds discovered TeamRaiser, it knew immediately that it would be a good fit for its needs and ease of use. TeamRaiser would make it possible for Active Minds to acquire new donors and build an online fundraising campaign that would allow supporters and volunteers to raise money in an easy and efficient way.

Capabilities Gained

After implementing TeamRaiser, Active Minds saw tremendous improvements in its house file size and overall fundraising. The organization was also able to hold its first fundraising walk. Another added bonus to using TeamRaiser was that Active Minds could solicit its chapters to raise money on its behalf by creating personalized fundraising pages.

Mission Impact

Leveraging its chapter networks to raise money proved invaluable. Active Minds was able to bring in a large number of new constituents, reaching more than 400 college campuses and raising a total of $1,089,729 online and offline. It wouldn’t have been able to do this if its supporters didn’t fundraise on its behalf and without the fundraising platform TeamRaiser provided.

 
 

Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom. For more information, visit www.blackbaud.com.

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