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American College for Advancement in Medicine

American College for Advancement in Medicine Saves Time and Money with Blackbaud Sphere™

The American College for Advancement in Medicine (ACAM) is a not-for-profit medical society dedicated to educating physicians and other health care professionals on the latest findings and emerging procedures in preventive/nutritional medicine. ACAM's goals are to improve skills, knowledge, and diagnostic procedures as they relate to complementary and alternative medicine, to support research, and to develop awareness of alternative methods of medical treatment.

Celebrating more than a quarter century of service, ACAM represents more than 1,000 physicians in 30 countries. ACAM is the largest and oldest organization of its kind in the world dedicated exclusively to serving the educational needs of the health professions.

Challenge

  • As a member-based organization, the American College for Advancement in Medicine had a significant amount of data.
  • The organization’s website did not have the ability to accept membership dues or event registration fees, and member information constantly needed to be updated.
  • ACAM needed a system that would help automate data maintenance and provide a better online member experience.

Solution

  • ACAM selected Sphere® eMarketing Advanced™ to provide the organization with a robust CMS and eCRM system.
  • Sphere eMarketing Advanced provides ACAM with the data it needs to build better relationships by uniting the online and offline experiences of members into a single database.
  • Sphere eMarketing Advanced enabled ACAM to create an interactive website where members are able to update their own information.

Results

  • ACAM increased its constituent database from 1,200 records to more than 5,000 in 12 months.
  • ACAM also increased referrals by 30 percent in 12 months.
  • The organization was able to cut accounting and administrative time by 50 percent in 12 months.
  • Membership increased by 22 percent in 12 months.
 
 

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