Return on Investment
Luminate Online Marketing is a powerful, cloud-based solution that combines online fundraising and nonprofit marketing tools to help you raise more money and acquire new donors more effectively. Enhance your online fundraising campaigns, roll out online donation forms, integrate gift processing, and create lasting donor relationships. Add GO! and achieve amazing results.
Civil War Trust Uses Donor Acquisition Software by Blackbaud
We selected Luminate Online Marketing because we needed a top-notch, battle-proven platform that we could easily operate to give our organization much greater reach, superior online fundraising capabilities, and cost effectiveness.
- Rob Shenk, Director, Internet Strategy & Development
Looking to learn more about Luminate Online Marketing? Check out the Luminate Online Marketing product details.
Did You Know?
Online giving is the dominant channel for new donors aged 64 years and younger. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors. Using online channels to acquire new donors should be a core part of your fundraising ideas and strategy.
- Online fundraising grew by more than 10% in 2012, but overall giving grew only 1.7%.
- In 2011, 87% of organizations received at least one online gift of $1,000 or more.
- Donors acquired online are younger, have higher net worth, and give more over time.
- Donors acquired online give on average three times more than those acquired offline.
Online Fundraising & Donor Acquisition Software Helps You...
Boost Fundraising Results
- Take advantage of easy-to-build online donation forms that can be launched in minutes.
- Tailor campaigns to donor interests and motivations.
- Customize online information, gift levels, and campaigns to individual donor preferences.
- Support one-time, recurring, installment, honor/memorial, membership, and designated gift options, as well as premiums, matching gifts, EFT/ACH, PayPal®, and Amazon® processing.
Engage with Supporters
- Target personalized emails and web content to drive fundraising and engagement.
- Increase ask amounts dynamically based on a donor's giving history.
- Develop trigger-based campaigns to follow up automatically based on constituent actions.
- Welcome new supporters with tailored emails that engage them quickly.
- Improve effectiveness with easy-to-use A/B testing.
- Build deeper relationships with a 360-degree view of every constituent.
- Turn data into insights that lead to powerful multi-channel messaging and fundraising.
Start using donor acquisition software that works. Get your FREE Demo Today!
You'll also get a free report detailing how to boost your fundraising results by 40% using social media!