Step 1: Analyze and Identify

With the intense competition for donors, nonprofits can’t afford to under- or overestimate a prospect’s capacity and affinity to your organization. By taking the time to develop a three-dimensional view of your individual constituents, you’ll eliminate risk. In fact, once you develop a profile of your best prospects, you should know what to ask, when to ask, and how to ask because you’ll understand what it is about your mission that engages each of the donor’s you’ve qualified.

Acquisition management and identification doesn’t get any easier. Our solutions can help with:

• Wealth & Affluence Indicators
• Likelihood to Give
• Analytics

Explore ProspectResearch.com, your online resource for knowledge sharing and best practices in prospect research, created by Blackbaud.

Step 3: Engage and Communicate

Times are changing. Supporters are giving via multiple channels (direct mail, web sites, etc). It’s now more critical than ever to have a solid vision of the future or you run the risk of losing supporters. Developing a strategy that enables your organization to acquire new donors online and offline and subsequently incorporate them into your multi-channel, direct marketing program may be the key to future fundraising success.

There’s more than one way to a supporter’s heart. Our integrated multichannel approach to reaching and connecting includes:

• Direct Marketing and eMarketing Communications
• Website and Online Communities
• Peer-to-peer and Friends Asking Friends event fundraising

eMarketing Solutions

Direct Mail Solutions

As reported in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, “It takes the existence of a robust direct mail program to drive up the retention and long-term value of new donors acquired online. Without the ability to become multichannel givers by renewing their support via direct mail, this group of donors would be worth far less.” Download the 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report.

Step 5: Measure & Manage

Measuring your success and managing relationships give you a better understanding of your donors. We can help you quickly identify opportunities and challenges; evaluate past strategies to get the most out of future plans; share information with members of your organization; compare your performance with similar peer organizations; and, ultimately, raise more money to support your mission.

• Peer-to-peer benchmarking
• Program and mission delivery
• Financial Management

The Blackbaud Index

Curious to know how others are performing? View the Blackbaud Index of Online Giving to see the moving average of year-over-year percent changes in revenue. The Index represents the most comprehensive and timely sources of charitable giving available. Learn more