Step 4: Appreciate & Retain
All across the fundraising landscape, donor retention is falling. Is my organization harvesting, creating, or destroying value? To ensure success, you need to refocus you energies on your individual donors—to understand why each of them cares about your mission.
People give their hard-earned money for a reason; it is up to you to uncover those reasons and engage donors in the manner they prefer. Building a strategy that makes constituents feel appreciated (and even more tied to your mission) will allow you to appreciate and retain loyal donors through:
- True Constituent Management
- Major and Planned Giving Moves Management
- Personalized Communications
To learn more about Moves Management and the best way to use technology to enable your major and planned giving plans, read "Embracing Technology for Moves Management Success".