The Zoo determined that a robust screening of its database was essential and selected Target Analytics to appropriately segment its prospects and provide detailed wealth identification information. Additionally, the organization selected ResearchPoint to effectively manage the vast amounts of prospect data provided by the screenings.
The organization first defined the criteria of the people that it wanted to have scored by ProspectPoint, a prospect analysis service that scored and ranked donors and prospects using statistical profiles built specifically for San Diego Zoo Global. The organization only wanted to know about those constituents who had given in the past three years and had given a certain amount. The organization scored 15,000 names for major giving likelihood, planned giving, target gift range, and bequest likelihood.
Target Analytics used three custom and two prescriptive data models for San Diego Zoo Global. Target Analytics built data models to identify the Zoo’s bequest donors, major gift donors, and determine suggested ask amount. Additionally, it used available data models to determine annuity and charitable remainder trust prospects.
The organization then utilized WealthPoint, to screen 5,000 names. WealthPoint uses financial, biographical, and demographical data to identify and profile the wealth of individuals in the database.
With the vast amount of data accumulated on its constituents, San Diego Zoo Global needed a way to manage and organize it all. It selected Blackbaud’s ResearchPoint to serve as a central tool to combine public data and information in its donor database, The Raiser’s Edge.
Using these solutions, the organization was able to determine and identify which constituents are most likely to remain loyal, reveal prospects capable of providing a major gift, and group prospects by gift likelihood and their financial capability.