Like many others who attend benchmark meetings, Beckett-Hamilton hopes to “borrow everything we can from comparable stations that are finding success.”
Serendipitously, as the station was developing a strategy to increase its sustaining member base, Beckett-Hamilton attended a benchmarking session where the moderator discussed the importance of including a sustaining message in every communication to every donor or potential. “So we started to do it, and we’ve noticed a big increase in sustainer giving. We went from essentially zero to where we are now – 21% of our database is in sustainer giving.”
Regarding time, it’s difficult to provide more of that, but Beckett-Hamilton feels that by regularly reviewing her donorCentrics reports, she’s able to keep up on the important numbers even at the busiest times of the year.
“I do love looking at the data. I’m always asking myself: Did we do what we wanted to do? Did we do what we thought we were doing?”
And with the reports she gets from Target Analytics, she feels like she has more time to focus on answering those questions than in searching for the information.