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Target Analytics Solutions

Target Analytics offers a suite of solutions, services, and know-how to make you a better fundraiser on the front lines with data hygiene, direct response marketing, prospect research, and performance analysis.

Data Enrichment Services

Data Enrichment Services help you understand who is in your database and how to connect with them. It provides a holistic view of your data with the following features:

  • AddressFinder
  • Contact Appends
  • Support View
  • Persistent Key
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Prospect Research and Modeling

Find new donors to join your cause. Discover donor giving capacity and propensity with:

  • ResearchPoint
  • ProspectPoint
  • Target Analytics Affluence
  • Fundraising Essentials
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Direct Marketing Services

Drive engagement via direct response, whether it's through mail, telemarketing, phone, or in-person marketing programs. Services include:

  • Cooperative Database
  • Top Prospect Model Acquisition Lists
  • Target Tags
  • Loyalty Insight
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Performance Analytics and Benchmarking

Understand your program performance from a donor-centric perspective. Review past program results to plan future campaign success with the following:

  • donorCentrics Benchmarking
  • Overall Program Assessment
  • Dashboards
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Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

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