Add conditional content to an email message to customize the message for different types of recipients. For example, you may send a message to alumni and the parents of current students where most content is the same but you need to customize some sections for the two groups of recipients. With conditional content blocks, you can create a single message that generates the two versions of the content. A conditional content block works as a container that holds different pieces of content and determines where the content appears in the message. Within the content block, you add “conditions,” which are chunks of content associated with a query or email list of recipients.
The example below demonstrates how this works. This message includes a conditional content block containing two conditions — a paragraph specifically for parents and another for alumni. When you send the message, recipients in the query or list of parents view the Parents paragraph and recipients in the query or list of alumni view the Alumni paragraph.
Conditional content workflow
| • | Determine your targets — Create lists or queries that include the recipients to customize content for. |
| • | Add a condition block — In the area where you want the content to appear, click Conditional content on the Insert tab in the toolbar. |
| • | Add condition — Add the default condition. To add other conditions, define the content and select the group of recipients who can view it. |
Note: The order of conditions is important because recipients may fall into more than one query or list. In that case, the recipient receives the most top-level condition. For example, you have a condition for each of these groups — Alumni, Parents, and Current Students. Because a parent could also be an alumnus, you need to order the conditions so the Parents condition appears at the highest level. This ensures that parents who are alumni receive the message intended for parents.
| • | Verify content — Use Conditional content preview on the View tab in the toolbar to verify that content appears as expected for each group of recipients. |
| • | Report on message results — After the message is sent, view the Message Report to evaluate how each condition performed. |