This table explains the items included in Web Traffic reports.
|
Hits |
Number of times a page was accessed |
|
Views |
Number of times visitors viewed a page |
|
Visits |
Number of times users logged into the website |
|
Unique visitors |
Number of logged-in users and anonymous visitors (those not logged into the website) who visited the website. These are counted only once, even if they visit multiple times during the report’s date range. |
|
Return Visitors |
Number of unique users who visited the website more than once while logged in. (This excludes return visits by those not logged in.) |
|
Only Visited once |
Number of logged-in users and anonymous visitors (those not logged into the website) who visited the website only once |
|
Unique Hosts |
Number of different IP addresses that accessed the website |
|
Unique Users |
Number of different logged-in users that accessed the website |