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Industry Analysis





Nonprofit Industry Research

In the crowded nonprofit industry you need to stay ahead of the competition for donors, grants, and mindshare. Our primary and secondary research on the nonprofit industry can help you benchmark your organization against your peers. Here you can read, at no charge, results of industry surveys, along with analysis and secondary research from respected nonprofit researchers.

  • 2009 Second Quarter Index of National Fundraising Performance
    The Target Analytics Quarterly Index of National Fundraising Performance compares trends for key fundraising indicators among more than 77 large national nonprofit organizations, 36 million donors, and $2 billion in gifts. Previous quarters: Q1 2009.

  • 2009 Matching Gift Survey Data Summary
    This report summarizes the responses of 1,230 matching gift companies and their 24,000+ subsidiaries to Blackbaud's annual matching gift survey. Previous years: 2008, 2007, 2006, 2004.

  • 2009 Survey Series: Return on Internet Investments
    This survey looked at how noprofits are leveraging the Internet, and what they were receiving back from this investment.

  • 2008 donorCentrics™ Internet Giving Benchmarking Analysis
    This study provides participating organizations the information needed to benchmark their own online fundraising program performance against that of peer organizations, provides a forum for sharing best practices about online fundraising, and highlights key trends in online giving in the context of an overall fundraising program.

  • 2008 State of the Nonprofit Industry
    We've conducted our State of the Nonprofit Industry Survey annually for the past four years to gather and provide an overview of information that can help nonprofits better benchmark their operations. Previous years: 2007, 2006, 2005, 2004.

  • 2008 Index of Higher Education Fundraising Performance
    This study summarizes the annual fund key performance indicators for the higher education sector. The trends that have been observed over the past several years, and specifically in 2007, repeated in 2008.

  • 2006 Accountability Assessment
    This study helps organizations find out where they stand in relation to their peers and identify areas for improvement. The questions were grouped into four relevant areas: oversight and monitoring, transparency and communications, internal controls, and best practices.

  • Online Gift Donor Profile
    This study was conducted to look at online donor behavior in order to compile a representative profile of an “online charitable gift donor,” to find interesting trends in donor behavior, and to help the nonprofit industry understand who the best prospects for online giving are.

  • Positioned for Success? Measuring Your Effectiveness
    Blackbaud and Tech Foundation conducted a joint survey that identified boards and technology as keys to success — but found that technology planning and staff training need attention.

  • Philanthropy After September 11
    This survey was initiated to provide a temperature check of how nonprofits are feeling about the fundraising climate in the wake of the terrorist attacks.

 


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