Donor Perspectives
An Investigation into What Drives Your Donors to Give

Think you know what your donors really want?

Making it easier for donors to learn about your organization, answering their questions, and providing clear vehicles for contributions is essential to successful fundraising. In this new report, Donor Perspectives: An Investigation into What Drives Your Donors to Give, Blackbaud compared nonprofits' outreach vehicles against donor motivations and preferences for giving. The study found that nonprofits are not always meeting their constituents' needs through communication and giving channels. Additionally, the study found that both age and culture play a major role in how donors interact with nonprofits.

In this study Blackbaud sheds light on what drives donor behavior and seeks to help nonprofits maximize their strategy, increase gifts, reach new audiences, and retain current donors.

Download the full report for these and other interesting findings.

STATE OF THE NONPROFIT INDUSTRY
See how these findings compare to the newly released report, The State of the Nonprofit Industry. The report looks at nonprofit challenges, fundraising trends and use of mobile technologies across the nonprofit sector. Click here to learn more.

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