Sector Impact
Giving Breakdown
Charitable Perspectives
Donor Characteristics
Outreach & Communications
Foundations
Motivation for Giving
Canadians are motivated to donate because they care about their fellow citizens and the social impact of the various causes organizations represent. [6]
Compassion for those in need: 89%
Personal belief in a cause and desire to help: 85%
Contribution to our communities: 79%
Personal impact from an organization's cause: 61%
Religious obligations or beliefs: 29%
Income tax credit: 23%
Numbers at a Glance
88%
Percentage of Canadian population that believes charities generally improve our quality of life [7]
Trust in charities is highest among younger Canadians
79% of those between 18 and 24 years of age and 77% of those between 25 and 34 years of age say they have some or a lot of trust in charities. [7]
Canadians have a philanthropic mindset, with nearly 90% of Canadians saying they are motivated to donate because of compassion for those in need. Almost all Canadians say they consider charities important and a source of improvement of quality of life. Trust in charities is high overall and highest among younger Canadians.