Sector Impact
Giving Breakdown
Charitable Perspectives
Donor Characteristics
Outreach & Communications
Foundations
Numbers at a Glance
70%
Percentage of Canadians who say they’ve made a financial donation to a charity in the past 12 months [5]
Numbers at a Glance
80%
Percentage of Canadians who say that they look for efficiency when researching an organization’s financial information [4]
Numbers at a Glance
80%
Percentage of Canadians who give to two or more charities [5]
44% give to 2–3 causes
23% give to 4–5 causes
13% give to 6 or more causes
18% donate to only one cause
Most Canadians Give
The percentage generally rises with age: [4]
55% of Millennials (born 1981–95)
66% of Generation X (born 1965–80)
72% of Baby Boomers (born 1946–64)
73% of Civics (born 1945 or earlier)
Numbers at a Glance
65%
Percentage of Civics that say monetary donations make the biggest difference, while 54% of Boomers and only 42% of Generation X and 32% of Millennials say the same[4]
Numbers at a Glance
19%
Percentage of Millennial donors who say they can make the biggest difference by volunteering [4]
Two-thirds of Canadians have given a charitable gift, and the percentage of those who give generally rises with age. Nearly one-third of all donations in Canada come from baby boomer donors. More than half of older donors say that monetary donations are the best way to make a difference, whereas younger millennial donors believe they can make the greatest difference by volunteering. Over three-fourths of Canadians support multiple organizations.