In the crowded nonprofit industry you need to stay ahead of the competition for donors, grants, and mindshare. Our fundraising ideas for nonprofits are based on primary and secondary nonprofit research on the industry, and can help you benchmark your organization against peers. Here you can read - at no charge - results of industry surveys, along with analysis and secondary research on non profit organization ideas from respected researchers.
Diversity in Giving: The Changing Landscape of American Philanthropy
As the United States continues to diversify, it’s critical to consider whether or not fundraising efforts are reaching all Americans who might support nonprofits. Based on a survey of more than 1,000 U.S. donors, Diversity in Giving analyzes the differences in donor priorities, values, and habits among African Americans, Asians, and Hispanics. By understanding each group’s giving attitudes and preferences, this study can help guide your organization toward a more inclusive—and effective—fundraising approach.
Latest Research on Fundraising Ideas
Show the Love: Thoughtful Engagement to Retain Supporters
Don’t miss out on our other nonprofit resources! Show the Love: Thoughtful Engagement to Retain Supporters offers tips from 14 industry experts. You will find guidance on creative, bold, and genuine ways to keep your donors coming back again and again.
The 2013 Blackbaud Peer-to-Peer Fundraising Study
When it comes to peer-to-peer fundraising, are you leading the pack or falling behind? Find out where you’re succeeding with event fundraising and where there’s room to grow, so you can make your next peer-to-peer event a record-setting success!
2013 Charitable Giving Report
Overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%. The Charitable Giving Report reveals year-over-year changes in online and offline giving, by nonprofit size and sub-sector, so you can measure your organization’s performance against other nonprofits. It draws from The Blackbaud Index, which tracks more than $13 billion in U.S.-based charitable giving on a monthly basis.
The Next Generation of American Giving
Do you know what generation of donors contribute a majority of your organization’s funds? If you’re spending too much effort trying to reach Millennials via social media and relegating Baby Boomers to direct mail only, you’ll want to re-think your mix of fundraising and engagement channels. Discover new fundraising ideas and the right balance of online and offline communication (for all generations!), find out how your supporters in each generation want to be engaged, learn about exciting new fundraising trends, and make sure you’re offering both traditional and digital ways for donors to give to your organization.
Online Marketing Benchmark Study for Nonprofits
How do you set appropriate and reasonable expectations for online engagement with your supporters? Blackbaud’s Online Marketing Benchmark Study for Nonprofits provides you a way to compare your work to last year’s performance, as well as to the work of your peers. Download the full report, read the tip sheet, and attend the webinars for the Study and learn great tips for improving your online marketing and fundraising.
The Blackbaud Index
The Blackbaud Index brings you the most up-to-date information on charitable giving today. Tracking approximately $8 billion in US-based charitable giving, the Index is updated on the first of each month and is based on year-over-year percent changes. Featuring overall and online giving, the Index can be viewed by size and subsets of the nonprofit industry.
2012 State of the Nonprofit Industry
Through a broad-reaching survey, Blackbaud asked over 1,500 nonprofits in nine countries to share their current strategies as well as changes they anticipate in the coming years. This extensive study looks at nonprofit challenges, fundraising trends and use of mobile technologies across the nonprofit sector.
In this study, Donor Perspectives: An Investigation into What Drives Your Donors to Give, Blackbaud surveyed donors to shed light on what drives their giving behavior. The report seeks to help nonprofits maximize their strategy, increase gifts, reach new audiences, and retain current donors.
2011 donorCentrics Internet and Multichannel Giving Benchmark Report
The 2011 donorCentrics Internet and Multichannel Giving Benchmark Report is the third publication of the ongoing Target Analytics Internet Giving Benchmarking study, which has been analyzing giving data from major North American nonprofits since 2006. This year’s analysis covers 15.6 million donors and more than $1.16 billion dollars in revenue.
Index of National Fundraising Performance
The donorCentrics Index of Direct Marketing Fundraising analyzes direct marketing giving for many of the largest non-profit organizations in the country, and is updated on a quarterly basis.
Annual Report on Higher Education in Alumni Giving
The Target Analytics Annual Report on Higher Education Alumni Giving is conducted annually as part of the donorCentrics™ Collaborative Benchmarking service, and summarizes the annual fund key performance indicators for the higher education sector. Learn about trends in alumni participation, donor retention, reactivation, and donor acquisition trends from more than 115 institutions around the country.
Peer-to-Peer Event Fundraising Consumer Survey
In 2011, Blackbaud and the Run Walk Ride Fundraising Council conducted an online survey of individuals who have participated in at least one walk, ride, or run event in the last two years.