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Industry Research: Fundraising ideas, marketing tips and much more 

Our Newest Nonprofit Resources

End-of-Year Fundraising Toolkit

This step-by-step guide to end-of-year fundraising explains why the month of December is so critical to your organization’s success and how to capitalize on fundraising trends today to make the most of year-end giving.

npEXPERTS: Philanthropy by the Numbers

In this latest npEXPERTS eBook, 11 of the best and brightest minds in philanthropy speak up about what’s happening in the sector today and how these trends are shaping the future. Page by page, they get down to the nitty gritty to reveal the full story behind what they’re seeing in nonprofit leadership, sector diversity, peer-to-peer, advocacy, and more.

Giving in an Election Year

Our breakthrough report, Giving in an Election Year: How Political Giving Impacts Nonprofit Support, provides the data you need to plan for fundraising in the face of a highly politicized 2016. We studied the 2012 election cycle to understand changes in donor giving habits during a campaign year, and explain what the results could mean for your organization.

2015 Charitable Giving Report

The 2015 Charitable Giving Report looks at year-over-year giving data from more than 5,000 nonprofit organizations. Representing $18.2 million in total fundraising and $2.2 billion in online giving, it provides the largest analysis of giving broken down by nonprofit size and sector. Use this report as a benchmark to determine how your organization compares and to develop strategies to improve your fundraising.

2016 Fundraising Resolutions

2016 will be a year of great opportunity for the philanthropic sector. Here are insights from five industry leaders—from Blackbaud’s Chief Scientist to its Chief Technology Officer—sharing five resolutions you can make in 2016 to better guide your fundraising efforts.

#GivingTuesday Trends: A Closer Look at the Online Fundraising Impact in the United States

As a founding partner of #GivingTuesday, the global movement dedicated to giving back, we’re excited to share resources that reveal and celebrate the goodness in everyone who gives. That’s why we’re bringing you the #GivingTuesday Trends report, which highlights data from more than 4,300 organizations representing $55.6 million in #GivingTuesday online fundraising since 2012.

The Future of Fundraising

The brand new npEXPERTS eBook gathers 16 of the sharpest minds in the nonprofit industry to sort through fundraising trends and uncover strategies that will lead us into the next era of philanthropy. From a renewed application of the fundraising fundamentals to frank discussions on the tools you’ll need for success, the topics covered in the free eBook span a range of opportunities for positive change.

Diversity in Giving: The Changing Landscape of American Philanthropy

As the United States continues to diversify, it’s critical to consider whether or not fundraising efforts are reaching all Americans who might support nonprofits. Based on a survey of more than 1,000 U.S. donors, Diversity in Giving analyzes the differences in donor priorities, values, and habits among African Americans, Asians, and Hispanics. By understanding each group’s giving attitudes and preferences, this study can help guide your organization toward a more inclusive—and effective—fundraising approach.

Analytics-Driven Fundraising: Everything You Need to Reach Financial Success

Do you know what your data is telling you? Analytics-Driven Fundraising will help you better plan, project budget, and set expectations for your board. Inside this free ebook, you’ll find tips to help you start using analytics, information on predictive modeling and how it can identify planned giving prospects, and strategies for leading the shift towards a data-driven culture.

The Next Generation of American Giving

Generational Fundraising Research

Do you know what generation of donors contribute a majority of your organization’s funds? If you’re spending too much effort trying to reach Millennials via social media and relegating Baby Boomers to direct mail only, you’ll want to re-think your mix of fundraising and engagement channels. Discover new fundraising ideas and the right balance of online and offline communication (for all generations!), find out how your supporters in each generation want to be engaged, learn about exciting new fundraising trends, and make sure you’re offering both traditional and digital ways for donors to give to your organization.

The 2013 Blackbaud Peer-to-Peer Fundraising Study

fundraisign research and peer to peer study

When it comes to peer-to-peer fundraising, are you leading the pack or falling behind? Find out where you’re succeeding with event fundraising and where there’s room to grow, so you can make your next peer-to-peer event a record-setting success!

2014 Luminate Online Benchmark Report

To get where you want to be, you need to know where you are today. The 2014 Online Marketing Benchmark Report can tell you where you stand in relation to your peers, giving you valuable insight into what you can be doing better in the online space. Download the study today to discover the best way to compare your work to last year’s performance and whether or not your fundraising programs are performing as they should.

Past Research

  • Show the Love: Thoughtful Engagement to Retain Supporters
    Show the Love: Thoughtful Engagement to Retain Supporters offers tips from 14 industry experts. You will find guidance on creative, bold, and genuine ways to keep your donors coming back again and again.
  • 2013 Charitable Giving Report
    Overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%. The Charitable Giving Report reveals year-over-year changes in online and offline giving, by nonprofit size and sub-sector, so you can measure your organization’s performance against other nonprofits. It draws from The Blackbaud Index, which tracks more than $13 billion in U.S.-based charitable giving on a monthly basis.
  • Online Marketing Benchmark Study for Nonprofits
    How do you set appropriate and reasonable expectations for online engagement with your supporters? Blackbaud’s Online Marketing Benchmark Study for Nonprofits provides you a way to compare your work to last year’s performance, as well as to the work of your peers. Download the full report, read the tip sheet, and attend the webinars for the Study and learn great tips for improving your online marketing and fundraising.
  • 2012 Peer-to-Peer Event Fundraising Benchmark Study
    Whether you need better ways to measure or compare the success of your existing event or want to strategically add a new event to your fundraising mix, understanding how different types of events perform is critical to maximizing success. The 2012 Peer-to-Peer Event Fundraising Benchmark Study is a starting point to help you identify the key tools and metrics to make more confident, data-driven decisions about your event fundraising programs.
  • 2012 State of the Nonprofit Industry
    WThrough a broad-reaching survey, Blackbaud asked over 1,500 nonprofits in nine countries to share their current strategies as well as changes they anticipate in the coming years. This extensive study looks at nonprofit challenges, fundraising trends and use of mobile technologies across the nonprofit sector.
  • 2011 donorCentrics Internet and Multichannel Giving Benchmark Report
    The 2011 donorCentrics Internet and Multichannel Giving Benchmark Report is the third publication of the ongoing Target Analytics Internet Giving Benchmarking study, which has been analyzing giving data from major North American nonprofits since 2006. This year’s analysis covers 15.6 million donors and more than $1.16 billion dollars in revenue.
  • Donor Perspectives
    In this study, Donor Perspectives: An Investigation into What Drives Your Donors to Give, Blackbaud surveyed donors to shed light on what drives their giving behavior. The report seeks to help nonprofits maximize their strategy, increase gifts, reach new audiences, and retain current donors.
  • 2011 State of the Nonprofit Industry
    We've conducted our State of the Nonprofit Industry Survey annually to gather and provide an overview of information that can help nonprofits better benchmark their operations. Previous years: 2010, 2009, 2008.
  • 2011 Index of Higher Education Fundraising Performance
    This study summarizes the annual fund key performance indicators for the higher education sector.



Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit

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