All generations are not created equal. Are you optimizing your outreach and fundraising to connect with each group?
Don’t miss the return of this highly anticipated report (and infographic)! The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures. These preferences can have a big impact on your fundraising strategy!
- Boomers contribute 43% of all giving. Are you neglecting this lucrative generation in your efforts to woo hot-topic millennials?
- All generations value a mix of online and offline communications and giving channels.
- When it comes to volunteering, Gen Y talks the talk while Matures walk the walk. How do you get your younger supporters out from behind social media to actually take action?
- Crowdfunding and peer-to-peer fundraising are gaining traction, largely with Gen X and Y.
No time to read the full study? Generational Fundraising Tips: A Companion to The Next Generation of Giving highlights the key takeaways from the study.
Download your generational
fundraising guide today!