View details about a sent message
Show Me: Watch how to view and learn about email statistics.
|
1.
|
From Email, click Messages. Messages appears. |
|
2.
|
Select a message and click Click here to view report. The message report appears. |
Note: If Click here to view report does not appear, the program has not sent the email.
|
3.
|
On the Message report tab, you can view summary information and statistics about the message on a series of tabs. |
|
•
|
The Delivery summary tab displays the status of the email and how many recipients it was sent to. For information about email statuses, see Email Delivery Status. |
|
•
|
The Messages sent tab displays how many emails were opened, not opened, and not delivered. |
|
|
“Opened” indicates the recipient displayed the email's images or clicked a link in the email. |
|
|
“Not opened” indicates the email was delivered but the recipient did not display its images or click a link. |
|
|
“Not delivered” indicates the email "bounced," or could not be delivered. Email delivery may fail for multiple reasons, such as a temporary network issue, a full mailbox, a content filter, or an invalid account. For information about bounced email, see Bounced Email Management. |
Note: If delivery fails because the recipient’s Internet Service Provider (ISP) reports that the email address is invalid, the email address is automatically added to Invalid accounts. An ISP considers an account invalid if it does not recognize the email address or recipient. For information about Invalid accounts, see Invalid Accounts.
|
•
|
The Messages not sent tab displays how many emails were not sent because of opt-outs, missing addresses, and invalid accounts. |
Note: The Messages not sent tab does not appear if the program sends all copies of an email.
|
|
To prevent your email address from being blacklisted, the program does not send email to invalid accounts. For information about invalid accounts, see Invalid Accounts. |
|
•
|
The Click-throughs tab displays all web pages that the email links to, along with how many times recipients click the links and how many unique recipients click the links. For example, if you include a link to an events page, it appears in the grid on the Click-throughs tab. If a recipient clicks that link three times, the Total views column for the events page increases by three and the Unique viewers column increases by one. |
|
|
To track click-throughs, the program associates email IDs with email messages. When you include a link in an email message, the program appends a destination link value that includes the email ID to the site URL that you specify in Sites & settings. When an email recipient clicks the link, the program redirects the user to the page through the site and then associates any resulting activity with the email ID. |
|
•
|
The Conversions tab displays how many transactions your organization receives as a result of the email message. Conversions include donations, event registrations, memberships, and advocacy actions. |
|
|
For each type of conversion, the tab displays the payment methods used in response to the email, along with the number of transactions for each method and the total amount of those transactions. |
|
•
|
If the message included conditional content, the Conditional Content tab appears. The grid lists statistics about how each condition in a content block performed. It includes the number of recipients that received the condition, the number who opened the email, the number of click-throughs, the number of conversions (transactions), and the total gift amounts. For more information about conditional content, see Add Conditional Content. |
|
4.
|
For additional information about the status of the email message, click Status log. The status log appears. It displays the status and time of your email job at different points in the process, and you can click Show details to view more information. After you check the status, click Close. |
|
5.
|
To view who received the message, select the Recipients tab. |
|
6.
|
The grid displays information for each recipient. To limit the addresses that appear, specify filter criteria and click Filter. You can filter by recipient name, email address, and email message status. |
Note: The grid displays up to 50 results at a time. If you have more than 50 results, click Prev or Next to page through the results.
|
7.
|
For each email address that the program sent the email to, view the name of the recipient and the date and time when the program sent the email. Also, view the date and time when the email was opened or bounced. |
|
•
|
If an email message cannot be delivered to a recipient, the Bounced column displays the date and time when the message delivery failed. For more information about bounced email, see Bounced Email Management. |
|
•
|
If the recipient opens the message and displays its images or clicks on a link in the email, the Opened column displays the receipt details. |
|
8.
|
To open a user record in Users for the recipient, click Click here to view this user’s record in the Actions column beside the user name. To display Click here to view this user’s record, the recipient must have a user account in the program. |
|
9.
|
To open a constituent record offline, click Click here to open this record in the Actions column beside the user name. To display Click here to open this record, you must have the offline application installed on your workstation. |
|
10.
|
If the program cannot deliver an email, click Click here to view detailed bounce information in the Actions column to view the bounce error. The Bounce Information screen appears and displays the exact wording of the bounce error. You can use this information to help determine the cause of the bounce error. For more information about bounced email, see Bounced Email Management. |
|
11.
|
To view property information and the content of the message, select the Properties tab. The Property tab displays information about the email message, such as who it was sent to and from and its sent date. In the Message content box, the body of the email message appears. |
|
12.
|
To return to Messages, click Return. |