View the tabs of a sent newsletter issue
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From Email, click Newsletters. Newsletters appears. |
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Select a newsletter and click Click here to edit this newsletter. The Issues page appears. |
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On the Issues tab, select an issue of the newsletter and click Click here to view report. The issue report screen appears. |
Note: To create an issue based on an existing issue, you can click Click here to copy this newsletter issue. For information about how to design an issue of a newsletter, see Design and send an issue of a newsletter.
Note: If Click here to view report does not appear, the program has not sent the issue.
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On the Issue report tab, you can view summary information and statistics about the issue on a series of tabs. |
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The Delivery summary tab displays the status of the issue and how many recipients it was sent to. For information about the email statuses, see Email Delivery Status. |
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On the Issues sent tab how newsletters were opened, not opened, and not delivered. |
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“Opened” indicates the recipient displayed the newsletter's images or clicked a link in the email. |
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“Not opened” indicates the newsletter was delivered but the recipient did not display its images or click a link. |
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“Not delivered” indicates the newsletter "bounced," or could not be delivered. Email delivery may fail for multiple reasons, such as a temporary network issue, a full mailbox, a content filter, or an invalid account. For information about bounced email, see Bounced Email Management. |
Note: If delivery fails because the recipient’s Internet Service Provider (ISP) reports that the email address is invalid, the email address is automatically added to Invalid accounts. An ISP considers an account invalid if it does not recognize the email address or recipient. For information about Invalid accounts, see Invalid Accounts.
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The Issues not sent tab displays how many newsletters were not sent because of opt-outs, missing addresses, and invalid accounts. |
Note: The Issues not sent tab does not appear if the program sends all copies of a newsletter.
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To prevent your email address from being blacklisted, the program does not send email to invalid accounts. For information about invalid accounts, see Invalid Accounts. |
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The Click-throughs tab displays all web pages that the newsletter links to, along with how many times recipients click the links and how many unique recipients click the links. For example, if you include a link to an events page, it appears in the grid on the Click-throughs tab. If a recipient clicks that link three times, the Total views column for the events page increases by three and the Unique viewers column increases by one. |
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To track click-throughs, the program associates email IDs with email messages. When you include a link in an email message, the program appends a destination link value that includes the email ID to the site URL that you specify in Sites & settings. When an email recipient clicks the link, the program redirects the user to the page through the site and then associates any resulting activity with the email ID. |
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The Conversions tab displays how many transactions your organization receives as a result of the newsletter. Conversions include donations, event registrations, memberships, and advocacy actions. |
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For each type of conversion, the tab displays the payment methods used in response to the newsletter, along with the number of transactions for each method and the total amount of those transactions. |
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If the newsletter included conditional content, the Conditional Content tab displays statistics about how each condition in a content block performed. It includes the number of recipients that received the condition, the number who opened the email, the number of click-throughs, the number of conversions (transactions), and the total gift amounts. For information about conditional content, see Add Conditional Content. |
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For additional summary information about your email message, view the Email Status Report. To generate this report, click Status report. The Email Status Report screen appears and displays valuable information about your email, such as a “[Prepared]” date and time stamp. |
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To view who received the issue, select the Recipients tab. |
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In the grid, view the address that the program sends the email to for each recipient. You can limit the addresses that appear in the grid. |
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In the Filter list by frame, enter the criteria of the address to view. You can enter the name of the recipient, email address, or email type. |
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Click Go. In the grid, the addresses that meet the criteria entered appear. |
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For each email address, view the name of the recipient, when the program sent the email, and when the email was open or bounced. |
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If an email message cannot be delivered to a recipient, the Bounced column displays the bounce details. |
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If the recipient opens the email message, the Opened column displays the receipt details. |
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To open a constituent record offline, select a recipient and click Click here to open this recipient. If this does not appear, a constituent record does not exist for the user in The Raiser's Edge. |
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If the program cannot deliver an issue, click Click here to view detailed bounce information in the Actions column to view the bounce error. The Bounce Information screen appears and displays the exact wording of the bounce error. You can use this information to help determine the cause of the bounce error. For more information about bounced email, see Bounced Email Management. |
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To view the properties and content of the issue, select the Properties tab. |
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In the Job details frame, view information such as whom the issue was sent to and from and the sent date. |
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In the Message content frame, view the body of the issue. |
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To leave the Issue Report screen, click Return. |