Data Health
Accurate, up-to-date constituent information allows you to reach your audience through multiple channels and minimize wasted resources.
High-impact organizations use Blackbaud’s data health capabilities to maximize efficiency and connect with constituents.
Read their stories and more in our customer story showcase.
Data is one of your most important assets. Give it the attention it deserves.
Accurate data makes it possible for you to nurture fruitful, purposeful relationships with the people in your database. Inaccurate data can disrupt those relationships and result in waste of valuable resources.
Blackbaud solutions are backed by a commitment to data quality, deep expertise in industry best practices, and powerful automation.
With Blackbaud’s data enrichment services, you can:
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Understand who is in your database and how to connect with them
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Get a holistic view of your data
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Ensure you’re not leaving donations on the table
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Stop wasting time and energy with bad data
Contact and Demographic Appends
Get the most from your organization’s constituent database. Our solutions allow you to maintain ongoing data health and connect with constituents through multiple channels:
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AddressFinder™: National Change of Address (NCOA) screening ensures compliance with USPS standards and keeps postal addresses up-to-date.
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AddressAccelerator™: Validates and corrects postal addresses on the fly as they are entered into your system. Can also validate and correct existing addresses in batch.
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DeceasedRecordFinder™: Flags deceased constituents, allowing you to avoid embarrassing mistakes and unnecessary postage.
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EmailFinder™: Acquires missing email addresses, allowing you to take advantage of a low-cost communication channel.
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PhoneFinder™: Adds phone numbers to constituent records and flags numbers on the national “Do Not Call” registry
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CellPhoneFinder™: Acquires cell phone numbers to open new communication and donation channels.
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AgeFinder™ and GenderFinder™: Append demographic information to constituent records to enable audience segmentation.
Improve Master Data Management with Persistent Key
If your organization manages constituent data across multiple systems, fragmented or duplicate data can be costly and detrimental to your engagement strategy.
Persistent Key uses industry-leading identity resolution powered by LiveRamp to match constituent records from all of your data sources to our master referential database and return unique identifiers—or “keys”—at the household and individual level. With the ability to identify common individuals and households across systems, Persistent Key gives you the tools to:
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Identify more duplicates than standard name and address matching
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Consolidate constituent or household data to a single record
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Optimize omnichannel engagement
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Support database migration or conversion
Ready to learn more?
Contact us today to learn more about Blackbaud Data Enrichment Services.