Blackbaud Luminate Online™

The Software Platform for Fundraising Marketing at Scale.

Blackbaud Luminate Online fundraising software stylized

Automate your online fundraising.

Reach New Donors

with fundraising focused marketing tools from email to dynamic forms.

Integrated With Your Fundraising Data

to help you get more from every interaction.

One Powerful System

to handle major events and all your mass market fundraising.

Ready for Better Donor
Engagement and Retention?

We’ve got your bases covered.

Blackbaud Luminate Online offers everything you need to acquire more constituents, build online fundraising campaigns, and nurture sustainable donor relationships:

  • Dynamic email campaigns automatically personalized with content tailored to your donors’ interests  and automated reactivation campaigns keep your relationships strong

  • Easy-to-use email editor, list management, deliverability optimization, and A/B testing make campaign management smooth

  • Embedded donation forms on your website, and other creative campaigns to engage new donor networks

  • Process a high volume of online donations without fear of crashing from a trusted, secure, and PCI compliant provider

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Automate, personalize… and watch your revenue grow.

With the tools to nurture your audience at scale, you’ll build stronger relationships across the donor journey:

  • Automate your sustainer program by identifying targets, sending the right call-to-action, processing the first and subsequent sustainer gifts, and enabling user self-serve to manage recurring gifts
  • Automate your welcome series, upgrades, stewardship, or any other series to nurture your donors outside of fundraising appeals
  • Personalize donation forms with your donors’ contact information and previous donation amounts, so you don’t leave money on the table
  • Automatically recommend suggested donations based on an individual’s giving history
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Better data quality, better results.

Blackbaud Luminate Online integrates your fundraising data with your marketing campaigns in near real-time.

  • Hone mass fundraising and marketing campaigns with the latest online response and user behavior plus historical interactions and queries from your fundraising system of record
  • Get more useful data out of each interaction with better capture, tracking, and usage of online engagement, response, and behavior
  • Let your donors self-serve by sharing preferences, interests, and opt-outs
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Integrated events? Check!

Run more efficient event marketing, registrations, and communications, as well as peer-to-peer fundraising events with seamless Blackbaud TeamRaiser® integration.

  • Advanced event marketing tools like built-in email automation and segmentation help to spread the word
  • Personalized fundraising tools for your peer-to-peer event participants to share their efforts, track their progress and stay connected to you
  • Automated coaching and mobile app gamification to help your peer-to-peer event participants raise more
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Want to learn how to improve your donor engagement to raise more money?

Schedule a Demo


Luminate Online allows for more thorough, holistic communication. It’s empowering to get to know your supporters by understanding how they’re responding to your communications.

Tonya Higgins

Director of Development and Operations, Save the Manatee Club 

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Strong foundation. Flexible integrations.

  • Work with our consultants and partners to design and launch a campaign based on your goals.
  • Seamless integration between Luminate Online and Raiser’s Edge NXT enable you to share data between the two systems to maximize campaigns and analyze your data.
  • Use our new TeamRaiser GoodMove™ fundraising and activity-tracking mobile app that leads to a fundraising impact of 3x more than a standalone peer-to-peer page.
  • A full set of published, documented, and supported APIs and Web Services for developers.
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Experience the difference.

Smart—Really Smart

With Blackbaud, artificial intelligence is more than a marketing buzzword. It’s a proven strategy to unleash your fundraising potential. Let us show you how.

Trusted Nonprofit Expertise

Blackbaud is the global leader in nonprofit technology. Our products are created by fund accounting experts, and it shows.

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The Support You Need

Connect with fundraising peers in our online Community, learn from our vast Knowledgebase, and count on our dedicated support team. We’re by your side.

Schedule a demo

Take the next step toward your organization’s success with Blackbaud Luminate Online. A Blackbaud expert will reach out to schedule a customized demo.

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