Public Broadcasting State of the System

In this session, Strategic Consultant Meghann Batchelor will share a comprehensive report of findings from donorCentrics’ FY24 Public TV and Radio Benchmarking meetings. While the future of funding from the Corporation for Broadcasting is uncertain, what is clear is that individual, member funding will be more vital than ever to the longevity of these stations. How are donors giving to public media organizations, and what lessons can we learn from the past to apply to a rapidly-changing fundraising landscape?

This report will analyze data and trends from nearly 2 million public media donors, representing over $480M in giving in FY24, including:

  • Year-over-year changes to key donor/revenue metrics
  • The state of public media acquisition
  • Growing, changing sustainer populations
  • Channel and revenue shifts
  • Lapsed Donor recapture

The State of the System will analyze TV and Radio Donors separately to examine how these programs have changed over time, highlight successes and growth, and identify areas of opportunity for the future.

Webinar