10 Ways to Maximize Fundraising with Blackbaud Integrated Payments

Integrated payment offerings reflect our commitment to making payment processing simpler, more secure, and highly effective for your organization. With Blackbaud Integrated Payments, you’re not just getting a payment processor; you’re gaining a partner dedicated to helping you achieve your mission.

Here are 10 ways Blackbaud Integrated Payments can help maximize your fundraising.

1. Reduce Costs through Complete Cover™

• Processing Fees, Be Gone! Complete Cover (exclusive to Blackbaud) allows your organization to eliminate 100% of your processing fees for transactions under $3,000. Maximize every dollar raised and channel those funds directly to your mission.

• Enhanced ROI: Using Complete Cover or donor cover, you can offer your supporters a choice in how they participate, driving higher engagement and contributions.

2. Grow Revenue with Optimized Donation Forms

• Enhanced Conversions to help you Raise More: Take advantage of donation forms designed to enhance the donor experience and improve conversion rates.

• Delightful Donor Journeys: Optimized Forms are fine-tuned to reduce the number of decisions and time to completion.

• Tailored Solutions: Modify your donation forms to your organization’s unique branding needs, enabling you to engage donors effectively and drive increased giving.

Early adopter results show an 18% boost in donor conversion rate, +40% increase in donations, +60% increase in average gift amounts.

3. Streamline Payment Operations with a Single Integrated Solution

• Consolidated Experience: Blackbaud Integrated Payments serves as both the gateway and processor, offering a unified solution with payment processing and software integration.

• Less Complexity: A single source to manage all your payment operations and donor experiences takes much of the complexity out of the picture.

• One Relationship to Manage: Benefit from dedicated support for both payment and fundraising/CRM application inquiries, ensuring support assistance for all your needs.

• Flexible Payout Options: Choose from daily or 4x per month disbursements to your bank account, providing financial flexibility and control.

4. Protect Recurring Gifts with Credit Card Updater

• Prevent Lost Revenue: Did you know that for every $50 recurring donation over 12 months, each updated card is potentially worth up to $600/card in unbroken regular gifts? We set ourselves apart by updating recurring gifts as they arrive. This real-time processing enables us to capture more updates faster vs. updating cards only weekly or monthly.

• Time Savings: Recurring giving and credit card updating is no longer just an option; it’s a necessity. Unfortunately, card updaters from external third-party providers don’t integrate with Blackbaud software. The smart choice is to use Blackbaud Integrated Payments, which saves you significant time on donor outreach and data entry.

• Enhanced Donor Retention: By reducing the need for donors to manually update their payment information, Credit Card Updater helps retain supporters and minimizes the time and effort required to re-establish sustainer gifts.

5. Seamlessly Integrate with Blackbaud Software

• Software Integration: By integrating with Raiser’s Edge NXT, Blackbaud CRM, Luminate Online, TeamRaiser, eTapestry, and more, Blackbaud Integrated Payments eliminates time-consuming manual inputs or engineering resources to write custom code for donation forms or CRM systems.
• Simplified Setup and Ongoing Management: Streamline payment operations, synchronize data, and achieve a 360-degree view of your constituents. Unlock the full potential of your fundraising efforts while saving valuable time and resources.
• Simplified Transaction Management: When using Raiser’s Edge NXT and Financial Edge NXT together with Blackbaud Integrated Payments, you gain even more financial oversight through real- time reporting, reconciliation tools, and detailed electronic transaction tracking. Spend less time and resources on reconciliation and managing disparate disbursements and gain a greater understanding of your donor base.

6. Expand Donor Payment Options with Digital Wallets and Direct Debit

• ‘Tap’ into New Audiences: Enable supporters to donate using secure Tap to Pay, digital wallets payment methods including Apple Pay, PayPal, Venmo, Google Pay, and direct debit (in certain markets).

• Enhanced Conversion Rates: Offer multiple payment options, such as digital wallets, to reduce donor effort during transactions, leading to increased conversion rates and higher engagement.

• Convenient Giving Methods: Attract younger donors who prefer the convenience of digital wallets and contactless payments.

7. Accept Payments from Anywhere with Blackbaud MobilePay Terminal™ (in the United States and Canada)

• Anywhere, Anytime Payments: Never let a payment slip through the cracks. MobilePay Terminal lets your organization process donations and payments safely and securely with only a few simple steps—even at an offsite event or away from the office.

• Contactless Convenience: Offer donors the ease of contactless contributions with EMV-certified Bluetooth terminals that connect to mobile devices and are equipped with versatile features such as Tap to Pay, direct debit, credit card, and digital wallet payment methods.

• Immediate Acknowledgments: Capture donor information and send automated email acknowledgments, enhancing the donor experience and ensuring timely follow-up.

8. Process ACH and ACSS Direct Debit Payments Easily (in certain markets)

• Effortless Processing: Process direct debit payments directly within Blackbaud solutions like eTapestry, Raiser’s Edge NXT, and more. Plus: expand your payment options using ACH and ACSS to reach a broader segment of donors.

• Unified Payment Management: Simplify financial operations and reporting by consolidating multiple payment methods (credit cards, ACH and ACSS direct debits, and digital wallets such as Apple Pay, PayPal/Venmo, and Google Pay) all in just one deposit using one solution!

9. Protect Your Donors with Enhanced Security

• PCI Compliance: We won’t ask you to perform PCI questionnaires, quarterly scans, or audits. We take care of PCI compliance related to Blackbaud’s payment services, so you don’t have to.

• Robust Security Measures: Leverage built-in fraud protection, advanced filters, and encryption to prevent data breaches and ensure the highest level of transaction security.

10. Protect your Organization with Advanced Fraud Protection

• Enhanced Acceptance for Social Impact: We provide fraud prevention that’s specifically tailored for the payment transactions of social impact organizations. This ensures that a higher percentage of transactions are accurately approved and leads to higher revenue potential for your organization.

• Smart Transaction Routing: Advanced algorithms direct transactions through the most optimal channels, minimizing declined payments and maximizing your fundraising efforts.

• Intelligent Fraud Prevention: Our security experts continuously analyze patterns to detect and prevent fraudulent activities in real-time, safeguarding your funds and donor data.

Blackbaud Integrated Payments is your all-in-one platform for optimizing online donations. With tools designed to enhance fundraising, save money on processing fees, and prevent fraud, you can focus on what matters most—your mission. Ready to elevate your payment processing? Our payments success consultants are here to tailor a solution that fits your unique needs, driving your organization’s success forward.

To learn more, visit our Blackbaud Integrated Payments page or contact your account representative.