Blackbaud CRM Software Features and Benefits
Blackbaud CRM combines unmatched nonprofit expertise with industry-leading fundraising and customer relationship management software tools, integrated analytics, multichannel marketing, and data mining services to help large nonprofits build stronger and more productive relationships.
Here are just a few organizations using Blackbaud CRM software.
Read these stories and more in our customer story showcase.
Focus on constituent relationships and turn supporters into major givers.
Blackbaud CRM combines Blackbaud’s unmatched fundraising expertise with a complete nonprofit CRM software solution to empower your fundraising programs to grow.
- Approach individuals strategically by understanding the relationships and interactions they've had with other supporters and organizations
- Customize your customer relationship management software solution to make it as unique as your constituents, and address distinct situations appropriately
- Coordinate and streamline multiple fundraising teams, define solicitation and stewardship responsibilities, and unite multidimensional relationships across disparate chapters, field offices, and programs
- Empower on-the-go fundraisers to access or update important constituent information directly on their smartphones
Make every contact count with multichannel marketing.
Overcome your most challenging communication and fundraising strategies through an integrated approach to online giving, peer-to-peer fundraising, multichannel marketing, database segmentation, and web design.
- Understand and control your multifaceted communication efforts, and leverage data across multiple campaigns to drive outcomes
- Bolster direct mail programs by integrating your direct marketing campaigns with your constituent information; set budgets, identify high-performing donor segments, and gauge real-time performance results
- Grow online presence with a fully customizable website content management system, and turn your website into a hub of activity by providing constituents a platform to interact through personal pages, forums, and social networking
Make data actionable with analytics.
Eliminate the guesswork by surfacing key insights such as wealth capacity and philanthropic giving trends with Blackbaud CRM's native prospect research solution — ResearchPoint™.
- Take the guesswork out of prospect research with powerful modeling solutions customized for your unique needs
- Replenish your donor pool and maximize lifetime donor value by leveraging the Nonprofit Cooperative Database, which helps you acquire new donors, retain current donors, and encourage lapsed donors to give again
- Leverage benchmarking tools to identify opportunities and challenges, evaluate and evolve past strategies, share information across your organization, and compare your performance with similar peer organizations
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