AI Strategy
More potential. More progress. AI built for social impact.







We’re helping social impact organizations go further, faster with our Intelligence for Good® AI strategy.
Powerful
Fueled by the world’s most robust philanthropic database
Convenient
Ready-to-use AI tools directly in-product
Responsible
Built on our trustworthy AI framework
“Our customers are saving countless hours and uncovering billions in new fundraising potential with our Intelligence for Good AI strategy—but we’re just getting started. We’re pushing what’s possible to drive even greater impact with responsible Blackbaud AI.”
—Blackbaud Chief Data and AI Officer, Carrie Cobb

Advanced AI tools to drive real impact.
We’re advancing our AI capabilities every day, bringing breakthroughs to our customers through a strategy that brings together:
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The world’s most robust philanthropic database to drive game-changing insights.
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Deep sector expertise to build AI applications that enhance and streamline key customer workflows.
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Actionable analytics to transform data into predictive insights that help our customers make smarter decisions.
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A wide array of modern AI technologies to power real-time coaching and assistance, actionable insights and recommendations, and content generation for fundraisers, teachers, CSR pros, and more.

Making AI easy to adopt.
We’re unlocking AI’s potential for social impact orgs, making it easier to access and simpler to use by:
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Building complete, ready-made AI solutions within our products that address key challenges in fundraising, stewardship, corporate impact, education processes, and more.
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Accelerating the availability of AI partner solutions in the Blackbaud Marketplace.
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Investing in social impact-focused AI companies that are solving key customer challenges through our Social Good Startup Program.
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Providing education and training to equip our customers with the skills they need to successfully adopt new AI tools and grow their careers and outcomes with AI skills.


Fundraising in the AI Era
We surveyed hundreds of nonprofit and education professionals to explore how AI, digital growth, and technology adoption are transforming fundraising results.

Responsible and trustworthy by design.
Navigating new tech frontiers is a serious responsibility. We steadfastly prioritize a trustworthy approach to AI that’s grounded in:
- Fairness, inclusiveness, reliability, and trust as the foundational principles of Blackbaud’s trustworthy AI framework.
- Passionate curiosity to spark debate, challenge assumptions, and ensure that AI is applied responsibly in the social impact sector.
- Proactive engagement with customers, partners, and legislative bodies to address potential ethical issues before they happen.
- Data leadership and expertise spearheaded by Blackbaud’s Chief Data and AI Officer, Carrie Cobb, who was honored as one of DataIQ’s 100 Most Influential People in Data in 2025.




Our AI strategy is already fueling game-changing results.
Billions
in untapped revenue potential identified
20%
increase in high-value prospects assigned to fundraisers*
3x
average gift size (compared to industry average)*
The level of detailed insights has not only improved our outreach efforts but also significantly improved my team’s ability to build and maintain relationships with donors.
Charlie Coleman
Associate Vice President of Development
Texas Southern University

AI News and Updates

Blackbaud Equips Nonprofits with Cutting-Edge AI Skills and Unveils Vision for Agentic AI at bbdevdays Developer’s Conference
Blackbaud kicked off bbdevdays, its annual virtual conference for social impact tech developers of all skill levels, with highlights on its AI strategy and vision. Over the course of three days, participants explore innovative ways to automate and extend their flexible Blackbaud solutions alongside Blackbaud pros, partners and peers.…
Blackbaud Recognized in 2025 DataIQ AI Awards
Our team was honored to attend the 2025 DataIQ Awards this week, where both Blackbaud and our Chief Data and AI Officer Carrie Cobb were recognized. The Data IQ awards honor both companies and individuals that have demonstrated excellence in the data and AI industry over the past 12 months.…