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Blackbaud Direct Marketing Putting together a direct marketing campaign can be complicated. You have to plan it, manage it, and budget it. Get lists and then clean and de-dupe them. Decide who gets paper and who gets email — or maybe a combination of both. Track responses and follow up on them. Input responses in your database. The to-do list goes on and on. Gives you a headache just thinking about it, doesn’t it?
Before you find the aspirin, consider letting Blackbaud Direct Marketing do the hard stuff for you. It can take care of all major elements of a direct marketing campaign, including:
- Planning and budgeting
- Predictive analysis and list segmentation
- Campaign execution
- Performance measurement and reporting
By using Blackbaud Direct Marketing you’ll be able to manage your campaigns while maximizing the return on investment of your direct marketing efforts.
Another really handy thing is that Blackbaud Direct Marketing integrates with your other Blackbaud solutions to give you the big picture on how your constituents touch your organization. Should save you some money on aspirin, too.
Looking for even more help? We can support your direct marketing initiatives in other ways. Data Management Services, Blackbaud’s service bureau, can coordinate and execute recurring campaign operations on your behalf, so you can free staff to work on other mission-critical objectives. From list acquisition and segmentation to file hygiene and production services, we can help you off-load direct marketing and campaign management initiatives.
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