Altru: A Clear View for General Admissions Management

REVOLUTIONARY.

That’s the only way to describe Altru. It’s thirty years of nonprofit experience rolled into a new revolutionary platform.

This groundbreaking technology allows everyone to gain a clear view of your entire general admissions arts and cultural organization. It’s simply a better, more efficient way to cultivate patrons, sell and schedule programs, manage your earned and contributed revenue, and keep everyone focused on the mission.

Why? Because we listened to you and built a solution that puts an end to your biggest obstacles. When everyone’s working from the same page, your organization can reach its full potential.

No more struggling to purposefully engage, cultivate, and communicate with patrons. No more wasted time and money on never-ending IT issues. And no more inefficiency and redundancy that comes with departmental silos. No more lack of a clear, 360-degree view of your entire organization.

With Altru, your general admissions arts and cultural organization can:

• Gain a clear, 360-degree view of your organization.
• Become more efficient to focus on your mission.
• Engage and cultivate patrons and supporters.
• Streamline your external and internal communication efforts.
• Reduce IT costs and create organizational efficiency.

Altru brings it all together:





Altru gives you:

• The ability to engage, incent, appeal, and sell through seamless online and offline channels
• Information that’s viewable by defined user roles and prescriptive best practices that allows staff to see only what’s relevant for their roles
• The ability to adapt for users in smaller organizations who wear many hats and seek simpler workflows, or for users in larger organizations who seek more specialized functionality
• A single constituent record that shows all activities, communications, and revenue transactions
• One calendar view of all key organizational and functional activities
• One online shopping cart for your patrons’ convenience
• Embedded role-based training and help that’s easily accessible within the solution

"Museums of all types and sizes- from aquariums and historic sites to art museums and zoos- are always searching for more efficient ways to do business, particularly in this economic climate. AAM is proud to join with Blackbaud in offering our members Altru — a simple solution that will enable museums to streamline operations and maximize productivity in all operational areas." — Ford W. Bell, President, American Association of Museums

• At any time, view a current global “snapshot” of your organization — as well as information to support a strategic vision for future growth opportunities.
• Successfully manage your organization with unified functionality for memberships, fundraising, ticketing, marketing, and more.
• More effectively manage your resources — including people, space, and facilities — with a centralized calendar and other tools.
• Identify trends that will inform forecasts of future performance; predict and respond to seasonality; even out cash flow during the year; take action and make better business decisions with robust reporting tools.
• Monitor multiple income streams to ensure profitability and drive better investment decisions.

Become more efficient to focus on your mission — not administrative tasks.

• Eliminate silos, allowing all departments to work together and communicate easily.
• Enable staff to spend less time on non value-added or redundant activities —
  like normalizing data across disparate systems — and spend more
  time on your organization’s mission.
• Drive an increased return on all your organization’s assets — collections, buildings, and staff — with efficient booking for group sales and scheduling through a centralized calendar.
• Track ROI of organizational activities and programs to capitalize on the most effective ways of engaging different constituent groups.
• Reduce paper copies, lists, and manual data entry; eliminate duplications and reliance on institutional memory.

Engage and cultivate patrons and supporters more consistently and efficiently across multiple departments.

• View a single, holistic constituent record for each individual connected with your organization.
• Strengthen affinity and loyalty with patrons by helping staff track constituent activity to better understand donor preferences and motivations.
• Service and steward members and guests to increase retention, visitation, and acquisition. Provide information and tools to move constituents smoothly along the continuum from ticket buyers, to members, to supporters, to major donors.
• Update staff with relevant and easily understood reports, giving them the information they need to make course corrections in communications, pricing, or selling.

Streamline your external and internal communication efforts.

• Drive an increased rate of return on marketing efforts at a lower cost
  through personalized, targeted communications. Track success of various marketing tactics.
• Segment your marketing messages based on your patron profiles.
  Create tailored appeals and thank-you messages for your donors of all levels.
• Market programs and exhibits to patrons with appropriate, timely campaigns to drive program sales, donations, and membership renewals.
• Improve internal communications among your leaders, staff, and volunteers.
• Use your established, branded website to engage more patrons by
  enabling online donations, membership acquisitions, ticket purchases, and event registrations.

Reduce IT costs and create organizational efficiency with our state-of-the-art, web-based, SAAS-model platform.

• Leverage Blackbaud’s secure hosting center and IT infrastructure.
• Watch instructional videos embedded in the technology without having to interrupt your work.
• Enjoy access to award-winning live support by Blackbaud experts.
• Create and manage system views and access for your staff, with security based
  on each user’s roles or permissions.
• Monitor user activity, which is tracked by the system in all audit tables, for further analysis and reporting.
• Access your system remotely via HTTPS/VPN through our secure servers.