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WealthPoint Screening Indicator You know that a prospect’s ability to give to your organization in part depends on capacity to give. But what if you aren’t able to complete a wealth screening of your entire database? How do you know who to screen?
Our WealthPoint solution can provide you with the detailed prospect information you want. But before you take that step, let us help you choose the best prospects to screen using our WealthPoint Screening Indicator. You’ll receive a confidence level for each prospect’s potential for publicly identifiable wealth.
We compare the demographic information of your prospects to nonprofit demographic data that we have researched from a variety of organizations. It then matches demographic factors that are most predictive of major giving capacity, including home value, income, age, financial demographics, and upscale shopping tendency. Each prospect is assigned a confidence level based on his or her potential for wealth. Once you know a prospect’s confidence level, you can determine whether you want to go deeper with WealthPoint.
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