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Prospect Research




Prospect Research

Chances are you don’t know everyone in your database. So, how do you know who the best prospects are?  How should you set your campaign goals? Who you should mail to? Who’s the most likely and able to give? When can they give and at what gift levels?

Prospect research removes the guess work. We have powerful tools tailored to your unique needs that let you find your best prospects and help you boost fundraising.
  • Prospect Segmentation
    Each prospect is different. Let our custom data modeling solutions shed light on who’s most likely to give, gift potential by individual, and which kind of appeals you should use.

  • Wealth Identification
    With a variety of wealth identification services, Target Analytics can help you not only take care of the details such as identifying the best prospects, but also the big picture – your overall campaign goals.

  • Prospect Research Management
    To make the most of your prospect research, you need to have all the information at your fingertips. The Researcher’s Edge lets you manage all your prospect information in one place.


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