Queen's University Belfast
Queen’s University Belfast is the UK’s ninth oldest university, having been founded as Queen’s College in 1845, although its roots can be traced as far back as 1810. Queen’s prides itself on the quality of its academic leadership, with a team of academics and professional services directorates working together to deliver its vision; to be highly respected across the globe as a centre of teaching excellence and innovative research.
Gifts from alumni allow the University to prioritise and support new areas to ensure future generations benefit from the Queen’s experience. The University has been using Blackbaud NetCommunity (BBNC) since 2012 to control its online development campaigns and to ensure they can engage with alumni in the best possible way. Jonathan Doonan, Information and Supporter Services Manager at the University, describes his experience with BBNC, and the significant improvements that responsive templates have made.
How has Blackbaud NetCommunity supported the development work that you do?
“Blackbaud NetCommunity was a game changer for the University. It gives us a holistic approach to how we view alumni engagement, and for the first time we’ve been able to see their interests, the pages of our website they’re visiting, their click throughs and more, and we can see it all in one central location; Raiser’s Edge.
“It’s changed how we report, and how we look at information, which then allows us to direct the relevant information to the relevant alumni, based on their specific interests.”